THE EDge Newsletter – December 10
Business & Marketing:
Pro Tip: Add Courses with January Start Dates Now!
Did you know that January is Outschool’s second biggest Courses booking month (trailing only August)? In January 2024, we saw +113% more booking dollars and +64% more enrollments vs our rest of year average!
Families are actively seeking high-intensity learning experiences with start dates in the beginning of the year. Courses starting between January 6 and mid-February are especially popular. To meet this surge in demand, consider the following actions:
- Add New Classes: Focus on trending topics or areas where students typically need support, such as math, reading, and test preparation.
- Expand Existing Sections: Create additional time slots to accommodate more students and avoid turning away eager families.
- Market Your Offerings Early: Make these adjustments now to ensure parents can plan and register before the holiday rush.
By preparing now, you can position your offerings to be the go-to choice for families seeking impactful learning experiences in the New Year.
Earn $50 per referral with OUTreach!
Help us grow Outschool and earn $50 per valid new learner referral in December! Share your OUTreach link with friends, family, and followers before this referral offer ends on December 31st.
Your personalized OUTreach referral link is available in your Teacher Dashboard.
In addition to $50 per valid referral, the top referring educator in December will earn a ‘$250 Top Referrer Bonus’!
Important Reminder Regarding OUTreach Payouts: To ensure a seamless payout experience and to standardize when OUTreach payments can be expected by educators, we have instituted a 30+ day delay from the end of month for payouts. With that, here is a planned schedule for OUTreach referrals made through the end of the year:
- October OUTreach payouts will be processed on Tuesday, December 10th.
- November OUTreach payouts will be processed on or around Monday, January 6th.
- December OUTreach payouts will be processed on or around Monday, February 3rd.
8 Strategies to Grow Your Organization
January is just around the corner, bringing one of the year’s most significant surges in class demand on Outschool. Families, refreshed from the holidays, are eager to dive back into learning, making it a critical time for organizations to capitalize on this renewed enthusiasm.
To help you maximize this opportunity, we’ve identified 8 proven strategies to grow your organization effectively and efficiently. These strategies, tailored to organizations of all sizes, focus on actionable steps and position your organization to capture a larger share of this peak demand. Remember, success in January doesn’t happen by chance—it’s the result of preparation, adaptability, and strategic action.
[Get Ready for January’s Surge]
2025 East Asia Winter Camp Listing
Would you like to have your classes featured in our East Asia Winter Camp recommendation? Submit your class details by December 13, 2024 to be included!
Class Requirements:
- Time: Mon-Sun, 8:00 AM–10:00 PM (GMT+8 for TPE/HKG, GMT+9 for Korea/Japan)
- Dates: December 20, 2024, through February 20, 2025
- Format: All class formats are welcome
Submit your class details here and get ready to connect with eager learners this winter! For more details, check out the full requirements.
2024 Best in Class Nomination
Celebrate excellence in teaching and nominate your favorite educator for the 2024 Best in Class award and help recognize their incredible impact!
Product Updates and Experiments:
Automatic Checkout Recovery Emails Update
Our new Automatic Checkout Recovery feature is already driving significant results, boosting enrollments across the platform! With slightly over 4% of educators customizing their messages and less than 4% opting out, we’re seeing strong adoption and positive impact. We’re exited to watch this feature continue to help educators connect with more learners and grow their classes.
[Learn more about this feature]
Policy Updates
Boost your class enrollments by showcasing what makes you the best educator for the job! With our new “Teacher Expertise” requirement, your qualifications can shine brighter than ever–building trust with families and highlighting the unique value you bring to the classroom. Learn how to craft compelling expertise descriptions and take your classes to the next level.
Safety Policy Updates:
Parent/Teacher Conference Policy
To help teachers foster relationships and meet a family’s educational needs, Outschool now allows educators to address parents during live private tutoring classes. For these 1-on-1 classes only, parents/guardians, with a teacher’s permission, may reasonably interact on camera so the adults can converse to ask questions, share information, plan, or receive updates involving the learner. Discussions must be child-centered and are always at a teacher’s discretion. Teachers should be mindful of Outschool’s Teacher Safety Policies and commit to maintaining our standards about sharing Personal Information for Educational Purposes and Keeping All Communications on Outschool, as any violations of those standards will be enforced.
To support these meet-and-greet style interactions, teachers can either schedule a meeting within an existing tutoring enrollment or create a new tutoring class listing specifically for parent consultations. All classes should follow Outschool’s 1-on-1 tutoring guidelines, outlined here, and align with our pricing guidelines, available here.
| Spotlight on High-Demand, Low-Supply Classes |
| These segments have high demand but limited availability, making them prime opportunities for educators to fill. By offering your expertise in these areas, you can reach more learners, increase your enrollments, and contribute to a more balanced supply on Outschool! |
| Activity Type | Activity Subject | Best Fit Topic | Age bucket | Day of Week | Time of Day (PST) |
| one_on_one | Music | Music > Woodwind Instruments | 3-7 | Monday | 8am-2pm |
| enrichment_or_club | Life Skills | Life Skills | 8-10 | Monday | 3pm-6pm |
| enrichment_or_club | Arts | Games & Hobbies > Anime & Manga | 11-13 | Tuesday | 3pm-6pm |
| enrichment_or_club | World Languages | Languages > German | 3-7 | Wednesday | 8am-2pm |
| one_on_one | Music | Music > Brass Instruments | 3-7 | Wednesday | 8am-2pm |
| one_on_one | Music | Music > Brass Instruments > Trombone | 8-10 | Tuesday and Friday | 3pm-6pm |
| course | Math | Math > Order of Operations | 8-10, 11-13 | Tuesday | 3pm-6pm |
| course | Social Studies | Social Studies | 11-13 | Wednesday | 8am-2pm |
| one_on_one | Life Skills | English Language Arts > Writing | 3-7, 8-10, 11-13 | Monday | 8am-2pm |
| one_on_one | World Languages | Languages > Hebrew | 8-10, 11-13, 14-18 | Thursday and Friday | 3pm-6pm |
| enrichment_or_club | Life Skills | Life Skills | 8-10 | Thursday | 1am-7am |
| enrichment_or_club | World Languages | Languages > German | 8-10 | Wednesday | 8am-2pm |
| enrichment_or_club | Life Skills | Life Skills > Social Skills | 3-7 | Monday | 3pm-6pm |
| enrichment_or_club | English | English Language Arts > Spelling | 14-18 | Monday | 8am-2pm |
| enrichment_or_club | Science & Nature | Science | 3-7 | Wednesday | 1am-7am |
| one_on_one | World Languages | Languages > Korean | 11-13 | Monday and Thursday | 1am-7am |
| one_on_one | English | Early Learning | 11-13 | Monday | 8am-2pm |
| one_on_one | Music | Music > Woodwind Instruments | 3-7 | Friday | 3pm-6pm |
| enrichment_or_club | Science & Nature | Science | 11-13 | Wednesday | 3pm-6pm |
| enrichment_or_club | Science & Nature | Science | 11-13 | Thursday | 1am-7am |
| enrichment_or_club | Arts | Games & Hobbies > Role Playing Games | 11-13 | Monday | 8am-2pm |
| enrichment_or_club | Science & Nature | Science > Earth Science | 11-13 | Monday | 8am-2pm |
| enrichment_or_club | Social Studies | Social Studies > History | 8-10, 11-13 | Wednesday | 3pm-6pm |
| enrichment_or_club | Math | General | 8-10 | Monday | 3pm-6pm |
| enrichment_or_club | Life Skills | Games & Hobbies > Role Playing Games | 14-18 | Tuesday | 3pm-6pm |
| one_on_one | Life Skills | Early Learning | 8-10 | Wednesday | 3pm-6pm |
| one_on_one | Life Skills | Games & Hobbies > Chess | 14-18 | Tuesday | 3pm-6pm |
| one_on_one | English | Early Learning | 11-13 | Tuesday | 8am-2pm |
| one_on_one | Music | Music > Woodwind Instruments | 3-7 | Friday | 8am-2pm |
| one_on_one | Science & Nature | Math > Pre-Calculus | 8-10, 11-13. 14-18 | Tuesday | 8am-2pm |
| one_on_one | Music | Music > Woodwind Instruments | 3-7 | Thursday | 8am-2pm |
| enrichment_or_club | Science & Nature | Science | 8-10 | Wednesday | 1am-7am |
Data Insights:
Parent Topic Requests
Outschool families are looking for these classes! Consider creating lessons around these in-demand topics to fulfill demand and increase your enrollments.
| Class Topic Requested | Age Requested |
| 1st Grade Complete Curriculum: Math, Reading, and Writing Made Fun | 7 |
| Art Techniques Unwound: Shading and Styles for Young Artists | 8 |
| Accent Coaching for Kids: Speak with Confidence | 9 |
| Intro to Coding: Scratch Programming for Kids | 9 |
| Dynamic Anatomy Drawing: Master Anime-Inspired Art | 11 |
| Crafting Miniatures: Create Food and Accessories for Dolls | 12 |
| Exploring Islam and Other Religions: Quran, Arabic, and Dialogue | 12 |
| Toxicology 101: Understanding Poisons and Their Effects | 14 |
| Yoruba Basics: Greetings, Alphabet, and More | 16 |
| Web Data with Python: Master Data Access Techniques | 16 |
What’s Trending:
Enrollment Trends
Find out which ages, class times, and topics drove the most enrollments on Outschool over the past two weeks.
Professional Learning Opportunities:
Upcoming Live Sessions
Increase your impact and learn new strategies that inspire a love of learning with the ACE Teaching Framework. On average, educators who complete this framework see 4x the enrollments and earnings!
Get Started with Outschool in Under 30 Minutes!
Our on-demand Outschool Launchpad gives new educators the tools and insights to succeed. Watch at your convenience to learn how to navigate the platform, set up an engaging virtual classroom, and create memorable learning experiences.
All Educators Invited
Stay Ahead of the Game sessions keep you in the know about recent and upcoming changes on Outschool.
Did you miss this month’s session?
OUTshine & Empower sessions give you business insights and strategies focused on branding, marketing, and more. As always, we’ll have time at the end to answer your questions!
December 13, 2024 @ 6:00 am – 7:00 am PT
Workshop Wednesday
Looking to level up your business on Outschool? Our Workshop Wednesday series is here to help! Each week, we’ll dive into key aspects of building your teaching business, from crafting standout class listings to boosting learner retention. With collaborative breakout rooms and real-time feedback, you’ll leave with actionable ideas and fresh inspiration.
Workshop Wednesday: Build, Brainstorm & Boost Your Business
Wednesdays @ 11:00 am – 12:00 pm PT
Global Insights
Jumpstart your global business by creating classes for subjects, times, and days popular with families outside the U.S. and Canada.
Global insights • Outschool’s Educator Library
For more insights that help you build a thriving teaching business, visit this page.
Anything we can add or improve in future emails?
