Insights & opportunities

Trending searches from around the world

Gain more learners using these insights into what families outside of the United States and Canada are looking for on Outschool.

Updated bi-weekly

As our community of global learners grows, so does the need for classes on certain topics, ages, and times that connect with international families’ interests.

The tables below show what’s currently in demand from outside the U.S. and Canada. These popular searches have few existing class listings – meaning there may be gaps you could fill to attract new learners.

How to interpret table data

Here’s an example of how to interpret this data. Say we see this on the age group table below:

Search TermAges 3-7Ages 8-10Ages 11-13Ages 14-18
art63%51%32%16%

In this example, we see that 63% of the time, people searching for “art” narrowed their search by also selecting classes for ages in the 3-7 range. In contrast, people only searched for ages 14-18 along with the term “art” 16% of the time. So, we can gather that more people are looking for art classes for younger learners. Since people can select multiple ages, days, or times when they search on Outschool, these percentages will not add up to 100%.

August 18, 2022

Fall is a time when families are looking to create a consistent schedule for their learners. During this season, enrollments for ongoing and semester classes grow for families based anywhere in the world.

Trending ongoing class topics for international learners include ESL, book clubs, reading comprehension, writing, drawing, chess, public speaking.

Insights by age

Search termAges 3–7Ages 8–10Ages 11–13Ages 14–18
book club45%53%31%12%
esl80%64%11%2%
drawing64%61%21%9%
pokemon59%59%3%0%
writing29%54%44%20%
english conversation82%82%18%0%
minecraft54%64%29%0%
chess56%78%19%11%
math45%59%31%14%
science40%84%36%16%
reading46%62%35%12%
book27%65%46%12%
harry potter29%71%35%6%
coding50%56%38%6%
game54%54%31%8%
grammar63%75%25%0%


Insights by day

Search termMon–FriSat–Sun
book club91%70%
esl100%64%
drawing89%83%
pokemon73%64%
writing90%80%
english conversation100%60%
minecraft85%92%
chess82%88%
math80%73%
science88%94%
reading89%72%
book90%76%
harry potter75%100%
coding91%82%
game83%67%
grammar100%100%


Insights by time (CT – Central Time Zone)

Search term1am–7pm7pm–12pm12pm–7pm7pm–1am
book club75%88%3%69%
esl89%100%4%46%
drawing68%86%5%55%
pokemon93%100%7%67%
writing76%90%7%66%
english conversation100%88%13%63%
minecraft93%87%7%80%
chess89%84%11%74%
math80%90%5%55%
science94%81%13%75%
reading75%85%0%70%
book95%85%5%70%
harry potter83%100%0%67%
coding82%100%0%73%
game33%83%17%33%
grammar71%86%0%86%

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