Webinar Summary: Crafting a Clear Brand and Smart Marketing Strategy for Educators
In this session, we explored how to combine Donald Miller’s StoryBrand framework with Billy Broas’ Simple Marketing for Smart People. Below are the key takeaways:
1. The Power of Story in Branding:
We discussed how positioning the learner as the hero of the story and yourself as the guide creates a strong emotional connection. Using the StoryBrand framework, educators can craft clear, engaging messages that highlight how their classes solve specific problems and deliver transformation.
2. Building Belief with Smart Marketing:
Billy Broas’ Five Light Bulbs framework was introduced as a method for identifying the beliefs families need to embrace your class. We covered how to build trust with proof, address objections upfront, and position your class as the solution to their needs.
3. Combining the Frameworks for Impact:
By combining StoryBrand’s clarity with the belief-building techniques of Simple Marketing for Smart People, you can create class descriptions and communications that resonate deeply with families and inspire action.
Key Action Items:
- Write a one-sentence brand message for a class using the StoryBrand framework.
- Identify and address one common objection families might have about your class.
- Use reviews, testimonials, or credentials to build trust and confidence.
