2025 is all about experimentation and iteration – testing new approaches, refining what works, and ultimately driving more bookings for educators. This month, we’re rolling out several key updates designed to enhance visibility, streamline parent engagement, and simplify communication.
Below, you’ll find a thorough overview of what’s new, including screenshots, Loom recordings, and step-by-step guides to help you make the most of these updates.
🚀Launch 1: Memberships
What It Is? Outschool is rolling out Memberships as a new offering to families, allowing them to commit to a set number of learning hours per week. We anticipate that this simplifies class selection and increases long-term engagement.
📌 Who’s Impacted? Currently rolled out to 80% of logged-in Outschool families.
📊 Results: We’re seeing high engagement, with some families increasing enrollments due to savings—meaning more bookings for educators.
How to Make the Most of It
✅ Keep an eye on enrollment trends—some families may be more open to trying new classes as part of their membership.
✅ Consider how your class offerings fit into a subscription mindset—ongoing classes, structured sequences, or recurring topics may be particularly appealing.
✅ Stay tuned for more updates as we refine the program based on feedback.
📸 Launch 2: Square Marketing Images
What It Is
You can now upload 1:1 aspect ratio class images (1080×1080), ensuring that your classes are properly displayed in square ad placements without awkward cropping.
📌 Who’s Impacted? All educators.
📊 Results: Nearly 50% of activities now have a square image, but if you don’t add one, your class won’t be advertised in square placements.
How to Make the Most of It
✅ Upload square images for all your classes to maximize exposure in Outschool’s marketing campaigns.
✅ Use clear, high-quality images that reflect your class content.
📝 Launch 3: AI-Generated Review Summaries
What It Is
Parents can now quickly scan a summary of reviews for a class, making it easier for them to decide on enrollment. AI compiles insights from existing reviews and highlights key themes.
📌 Who’s Impacted? All educators.
📊 Results: Currently monitoring impact. Educators can opt out (though it is not recommended) via the Marketing tab in their dashboard.
How to Make the Most of It
✅ Leverage reviews as social proof! Ensure you’re encouraging satisfied families to leave detailed reviews.
✅ Monitor your review summaries to understand what parents see at a glance.
✅ Opt-in recommended—this feature increases transparency and may lead to faster decision-making by parents.
📩 Launch 4: Class Requests
What It Is
A new way for parents to find and request classes that fit their needs. Parents can submit up to 3 requests per day, and educators can respond to 3 requests per day, preventing spamming on both sides.
📌 Who’s Impacted? All educators.
📊 Results: Currently monitoring impact. Similar past features led to significant enrollment increases.
How to Make the Most of It
✅ Check your dashboard frequently—class requests are a direct way to match with interested families.
✅ Respond quickly & authentically—a fast, personalized reply increases the likelihood of a parent booking.
✅ Experiment with different responses to see what drives the best engagement.
📨 Launch 5: AI-Powered Class Recap
What It Is
An automated class recap feature that helps educators provide consistent and detailed updates to families after each class session. This AI-generated summary mirrors the post-meeting notes used for small group and 1:1 classes, keeping families informed and engaged.
📌 Who’s Impacted? Rolling out incrementally to educators.
📊 Results: Currently monitoring impact.
How to Make the Most of It
✅ Use this feature to build trust and keep families engaged.
✅ Personalize your recaps where possible—while AI generates the initial draft, adding a personal touch can strengthen parent-teacher relationships.
✅ Monitor family engagement—see if these recaps lead to better retention or more repeat bookings.
📺 Loom Overview – Coming soon!
📢 Final Thoughts: Experimentation Drives a Path to Success Success
Every feature we introduce is an opportunity for experimentation. Outschool is constantly evolving, and the best way to maximize bookings is to test, iterate, and refine your approach.
🎯 Your North Star Metric: More bookings. Try out these features, track how they impact your enrollments, and adjust accordingly.
📝 We’d love your feedback! Share your thoughts on these updates via our survey.
