Success on Outschool comes from understanding your data and making informed decisions. By tracking key business metrics, you can identify opportunities for growth, optimize your strategies, and keep learners coming back. This guide explains key metrics and provides best practices to help you improve.
ACE Educator Status
Definition: Educators can achieve ACE Educator status by completing professional learning aligned with the ACE Framework (Agency, Community, Expertise). This badge signals a commitment to creating high-impact learning experiences.
- Why it Matters: Educators with ACE status earn, on average, 4x higher enrollment earnings than those without it.
- Best Practice: Complete 3 ACE-aligned learning opportunities to earn Rising Star or Star badges and access additional perks. Learn more about the ACE Framework.
Total Enrollments (Past 6 Months)
Definition: The total number of new learners enrolled in your classes over the past 6 months.
- Why it Matters: Tracking this metric helps you understand class interest and growth.
- Goal: Focus on steady enrollment growth. Review your class listings regularly to ensure they align with learner needs and seasonal trends.
Total Transactions (Past 6 Months)
Definition: The total number of transactions, including new and recurring enrollments, over the past 6 months.
- Why it Matters: A high transaction count indicates strong learner engagement and recurring enrollments.
- Best Practice: Encourage families to continue learning with you by offering follow-up classes and maintaining strong communication.
Average Star Rating (Past 6 Months)
Definition: The average star rating you’ve received from reviews over the previous six months.
- Why it Matters: A high star rating builds trust with families and improves your visibility on the platform.
- Goal: Maintain a 4.9+ rating by delivering engaging, high-quality learning experiences.
- Best Practice: Respond to reviews professionally, and implement feedback to improve your classes. Don’t be afraid to ask families for feedback.
Response Rate (Past 6 Months)
Definition: The percentage of new messages from parents or caregivers that receive an initial response within 24 hours.
- Why it Matters: A quick response time signals reliability and professionalism to families.
- Goal: Aim for a 100% response rate within 24 hours.
- Best Practice: Set business hours and use tools like email templates to streamline communication.
30-Day Re-Enrollment Rate
Definition: The percentage of learners who enroll in a second class with the same educator within 30 days of their initial enrollment.
- Why it Matters: This rate highlights your ability to keep families engaged and encourages early retention.
- Goal: Target a 6-8% re-enrollment rate for short courses.
- Best Practice: Send personalized follow-up messages after the first class, suggesting next-step classes or pathways.
90-Day Re-Enrollment Rate
Definition: The percentage of learners who enroll in a second class with the same educator within 90 days of their initial enrollment.
- Why it Matters: A strong 90-day rate shows long-term engagement and consistent learner satisfaction.
- Goal: Aim for a 10-15% re-enrollment rate for longer courses.
- Best Practice: Offer multi-week or multi-level classes to create natural next steps for learners.
Re-Purchase Rate
Definition: The percentage of learners who maintain a recurring enrollment for 2+ weeks or enroll in a second class with the same educator.
- Why it Matters: This metric reflects the stickiness of your classes and recurring revenue potential.
- Goal: For classes with recurring payments, aim for a 50-60% repurchase rate.
- Best Practice: Focus on delivering a positive learner experience each week and implementing strong communication habits to retain families.
Current Average Fill Rate
Definition: The percentage of available seats across all your classes that are filled with enrolled learners.
- Why it Matters: A high fill rate indicates strong demand and optimized scheduling.
- Goal: Maintain a 50-75% fill rate across each of your classes.
- Best Practice: Monitor fill rates for individual classes and adjust class times, titles, or descriptions based on demand. Remember that fill rate is only one metric; don’t over-index on this.
How to Use These Metrics to Grow
Successful educators regularly reflect on their data, pivot their strategies, and take action to achieve their goals. Here are a few next steps:
- Set Goals: Choose 2-3 metrics to focus on improving over the next quarter.
- Reflect on Performance: Look at your current data. What’s working? Where can you improve?
- Take Action: Implement small changes—adjust class listings, communicate with families, or introduce new classes—to impact these key metrics.
