Welcome to Week 2 of Retention Boot Camp! This week’s focus is on designing and implementing sequential learning experiences that enhance learner engagement and strengthen retention metrics. By creating thoughtful sequences, you can guide learners through a cohesive journey, fostering long-term loyalty while supporting their educational growth.
What Are Learning Sequences?
Learning sequences are structured series of classes designed to create a progressive learning journey. Unlike standalone classes, sequences ensure continuity, with each class building on the previous one. Examples of sequences include:
- Part 1, Part 2, Part 3 (e.g., beginner to advanced).
- Unit-based themes (e.g., Ancient Civilizations: Mesopotamia → Egypt → Americas).
- Skill levels (e.g., Level 1 → Level 2 → Level 3).
Why Sequences Work
Research shows that learners following a structured path are:
- More engaged.
- More likely to achieve better outcomes.
- More likely to continue learning with the same educator.
By offering a clear progression, sequences encourage families to stick with you for the long term.
Key Benefits of Sequential Learning
1. Increased Retention
Sequences foster longevity retention, keeping learners engaged over multiple classes. A structured learning path reduces churn, boosts loyalty, and encourages families to re-enroll.
2. Personalized Learning
By tailoring content to the evolving needs of learners, sequences offer a personalized experience that resonates with diverse learning styles and paces.
3. Active Learning and Motivation
Learners are more engaged when they see a clear progression. A well-structured sequence provides a roadmap that:
- Builds confidence through a sense of achievement.
- Deepens understanding with each step.
- Keeps learners invested and motivated.
Designing Effective Sequences
1. Scaffold Your Content
Ensure that each class builds on the knowledge or skills acquired in the previous one. This progression helps learners feel a sense of accomplishment and reinforces their learning.
2. Focus on Developmentally Appropriate Content
Tailor your sequences to match the developmental stages and abilities of your learners. This ensures they are challenged but not overwhelmed.
3. Align Learning Goals
Make sure the goals of each class align with the broader objectives of the sequence. This creates a cohesive experience that supports overall learning outcomes.
4. Communicate Clearly
Help families understand how the sequence works and why completing it is beneficial. Use class descriptions, emails, or visual roadmaps to illustrate the journey.
5. Stay Flexible
Adapt sequences to accommodate different learner needs and paces. Offer options for skipping ahead or reviewing foundational content when necessary.
Promoting and Filling Your Sequences
1. Highlight Benefits
Articulate the value of enrolling in a sequence, emphasizing progression and continuity.
2. Leverage Class Links
Use Outschool’s class links to guide families seamlessly from one class to the next. These links help promote your sequence as a cohesive journey.
3. Use Testimonials
Incorporate reviews and feedback from families who have completed your sequences to build trust and attract new enrollments.
4. Work Smarter with Templates
- Messaging Templates: Share details like start dates and benefits across your communication channels.
- Social Media Templates: Use visually engaging posts to promote your sequences.
- Class Listing Templates: Ensure your class descriptions clearly outline the sequence’s structure and benefits.
Gathering Feedback
To refine and improve your sequences:
- Use surveys, direct conversations, or observations to gather insights from families.
- Ask specific questions about pacing, content, and overall experience.
- Adjust your sequences based on the feedback to better meet learners’ needs.
Key Takeaways
By creating thoughtful sequences, you can:
- Enhance learner engagement and retention.
- Build long-term loyalty among families.
- Support meaningful educational growth while scaling your business.
Next Steps
- Evaluate Your Classes: Identify natural connections between your existing classes and consider how they could form a sequence.
- Explore the Padlet: Join discussions, read Unreasonable Hospitality, and reflect on how its principles can apply to your business.
- Watch the Microlearning Video: Learn about the Notemaker and Assignments Tab to enhance communication and class organization.
- Join Office Hours: Get personalized support to design and promote your sequences.
By implementing these strategies, you can create impactful learning journeys that keep learners coming back for more.
