Welcome back to our fifth week of Retention Boot Camp! This microlearning session focuses on how the data we’ve shared can guide your next steps to boost learner retention and ensure your learners are thriving, succeeding, and growing with you.
Why Data Matters
Data is more than just numbers—it tells a story. It reveals patterns in learner engagement and success, showing us where opportunities for long-term growth lie. Retention rates, for example, are closely tied to personalized attention, frequent communication, and clear learning pathways. These principles have been reinforced in previous webinars and readings, and they remain central to building a thriving educational business.
By reflecting on your data, you can identify:
- How families and learners engage with your classes.
- Where you and your learners are thriving.
- Areas that present opportunities for improvement.
Use this reflection to pinpoint where you can experiment and grow your business strategically.
Key Metrics to Focus On
1. Badging and Its Impact
Earning badges like the ACE Educator, Star Educator, or Rising Star Educator can significantly impact your success on Outschool. Here’s why:
- Enrollment Boost: Educators with badges see 7-8 times the enrollments each month compared to those without badges.
- Increased Earnings: On average, educators with badges earn 3-4 times more than their counterparts.
Badges serve as a powerful marketing tool, signaling trust and quality to families. If you’ve hesitated to pursue a badge, now is the time to act. With new transparency into what’s needed to earn one, achieving this milestone is within your reach.
2. Retention and Retention-Adjacent Metrics
Retention hinges on three “re” metrics:
- Repurchase: Families enrolling in additional classes.
- Reengagement: Learners returning after a break.
- Reenrollment: Continuation in your classes or progression to new ones.
Retention-adjacent metrics—like the availability of sections, communication quality, and reviews—are also critical. For example:
- Reviews: If you’re receiving fewer than six reviews per month, consider setting a goal to improve. Aim for one or two reviews per week. More reviews mean more visibility, which leads to new enrollments and improved retention.
Actionable Steps
1. Reflect and Strategize
- Compare your numbers to the benchmarks provided.
- Identify areas where you’re thriving and where you can improve.
- Use this insight to strategize. For example, if reviews are lagging, focus on asking for feedback after class.
2. Set Goals
- Establish measurable objectives, such as increasing reviews or filling more sections.
- Break these goals into actionable steps and track progress regularly.
3. Engage with Support
- If you’re unsure how to proceed, join Retention Boot Camp office hours for personalized guidance. Strategizing together can help you implement impactful changes more effectively.
Why This Matters
The data you analyze today can shape the future of your business. By understanding the story behind the numbers, you can build stronger relationships with families, enhance learner retention, and grow your success on Outschool.
Next Steps
- Reflect on the data and identify opportunities for growth.
- Strategize and experiment with small changes to see what works.
- Join Retention Boot Camp office hours for additional support and insights.
Remember, another round of updated data is coming in a few weeks. Use the time until then to refine your strategies and take meaningful action.
Happy strategizing, educators! Let’s continue to grow and thrive together.
