How to Create Compelling Class Listings on Outschool Using the StoryBrand Framework

How to Create Compelling Class Listings on Outschool Using the StoryBrand Framework

Creating a successful class listing on Outschool involves more than just uploading a title and description. To truly stand out and attract learners, educators can use storytelling principles to frame their listings. Based on insights from Building a StoryBrand by Donald Miller, this article explores how to craft engaging class listings that not only inform but inspire families to click “enroll.”

Reflection: What’s Your Process?

Before diving into strategies, reflect on your current approach to creating classes:

• How do you come up with a topic?
  • Is it inspired by a book, a learner’s request, or a topic from the Educator Library?
• What does your creation process look like?
• When do you decide to launch your class?

Take a moment to jot down or share your thoughts. Recognizing your current workflow can help identify areas for growth.

The Power of Story in Class Creation

Donald Miller’s StoryBrand Framework offers a seven-step guide to storytelling, which can be adapted to Outschool class listings:

1. The Hero (Your Learner):
   The learner is the star, not the educator. Focus on their challenges, goals, and transformations.
2. The Problem:
   Every hero faces obstacles. What struggle or need does your class address? This might be academic challenges, lack of access to resources, or the desire for social interaction.
3. The Guide (You, the Educator):
   Position yourself as the mentor who can lead learners to success. Highlight your empathy and authority. For example, mention your expertise subtly in the description and showcase it in your profile.
4. The Plan:
   Outline the journey your learners will take. Rather than listing every detail, provide an engaging summary of how your class will help them succeed.
5. The Call to Action:
   Encourage families to take the next step, whether it’s enrolling or attending a trial class. Use direct (“Enroll now”) and transitional (“Learn more about the benefits of this class”) calls to action.
6. Avoiding Failure:
   Gently explain what learners might miss out on if they don’t take your class, such as improved skills or exciting experiences.
7. Achieving Success:
   Paint a picture of the end result—whether it’s mastering a skill, gaining confidence, or achieving a goal.

Applying StoryBrand to Class Listings

Example Breakdown

Let’s explore how to use this framework for different classes:

Class Type: Phonics for Kindergarten

• Hero: “Your child is just starting their reading journey.”
• Problem: “Struggling with blending sounds can make reading frustrating.”
• Guide: “As a literacy specialist, I’ll help your child build confidence in decoding words.”
• Plan: “Through interactive games and fun activities, your child will learn to blend CVC words effectively.”
• Call to Action: “Sign up today to start their reading adventure!”
• Avoiding Failure: “Don’t let early challenges make reading a chore for your learner.”
• Achieving Success: “By the end of this class, they’ll be reading confidently and enjoying books!”

Practical Tips for Optimizing Your Listings

1. Title & Elevator Pitch:
   Use concise, descriptive language. Avoid repeating keywords unnecessarily (e.g., “Phonics and Phonics Blending”). Highlight what makes your class unique.
2. Class Images:
   Ensure images are clear, professional, and optimized for visibility. A visually appealing thumbnail can increase clicks.
3. Class Video:
   Classes with videos earn 38% more. Showcase your teaching style, explain the class structure, and emphasize learner engagement.
4. Above-the-Fold Content:
   Focus on the first six lines of your class description. Make them captivating enough for families to click “Show More.”

Challenge Yourself

Here are three challenges to refine your classes:

1. Audit Your Current Listings:
   Evaluate whether your learner is the hero and identify areas to improve the story of your brand.
2. Revamp Self-Paced Classes:
   Apply the StoryBrand framework to self-paced offerings, focusing on engagement and clarity.
3. Create or Update Class Videos:
   Use the storyboard to script a video that brings your class to life.

Conclusion

By crafting your class listings with a storytelling approach, you create an emotional connection with families and highlight the value of your offerings. Whether it’s a live or self-paced class, using the StoryBrand framework can transform how families perceive and engage with your classes.

Ready to get started? Reflect, revise, and make your listings stand out.