Creating classes that resonate with learners and families is the key to growing your Outschool organization. But how do you know what families are looking for?
Without insight into market trends, you might feel like you’re guessing—and that can lead to low enrolments or offerings that miss the mark.
In this module, you’ll learn how to conduct market research, analyze learner trends on Outschool, and use the Class Mapping technique to create or refine your offerings. By the end, you’ll have a clear plan to align your classes with what learners and families want—without losing sight of what makes your organization unique. Watch module two’s video.
The Importance of Buyer Persona Research
By understanding your buyer persona and their topics in demand, you can create classes that attract attention, fill up, and retain learners over time.
Why It Matters
- Boost Enrolments: Classes that align with your buyer persona’s demand are more likely to fill.
- Strengthen Your Brand: Offering classes that meet the needs of families helps position your organisation as a trusted and relevant resource.
- Save Time and Resources: Instead of trial and error, you’ll create classes that are more likely to succeed from the start.
When you know what your buyer persona wants, you can focus your energy on creating high-impact offerings that align, saving you time and frustration.
Leveraging Class Mapping
Class mapping is a powerful strategy to align your offerings with learner demand while ensuring they reflect your strengths and expertise. The Ignite Activity: Class Mapping is designed to help you analyze your existing classes and identify opportunities to grow or refine your offerings.
- Step 1: Evaluate Your Buyer Persona against your Classes: Identify which of your existing offerings align with your buyer persona and which may need updates or adjustments.
- Step 2: Explore New Opportunities: Use the workbook’s templates to brainstorm new classes based on your buyer persona and your areas of expertise.
- Step 3: Organize Your Offerings: Map out a balanced portfolio of classes that cater to your buyer’s interests while playing to your strengths.
This structured approach ensures that your classes are not only in demand but also uniquely suited to your organisation’s capabilities.
Balancing Trends and Expertise
While it’s important to align your classes with market demand, it’s equally vital to stay true to your expertise and strengths. Families are looking for classes that are not only relevant but also high-quality and engaging.
- Choose Topics That Excite You: Select trends that genuinely align with your interests and expertise so you can deliver exceptional value.
- Add Your Unique Twist: Differentiate your classes by incorporating unique elements, such as interactive teaching methods or niche subject matter.
- Stay Flexible: Be open to updating or refining your classes based on learner feedback and evolving trends.
By balancing trends with your expertise, you’ll create classes that stand out and leave a lasting impression on families.
Ignite Activity: Class Mapping
Understanding learner demand is the first step to creating impactful, enrolment-driven classes. With the right tools and strategies, you can confidently align your offerings with what families want while staying true to your organization’s strengths.
Take action today: Use the Class Mapping Template: Use this essential tool to evaluate your current offerings and plan new, market-driven classes. Don’t forget diving deeper into analyzing learner demand and creating a portfolio that resonates.
The sooner you align your offerings with market demand, the closer you’ll be to achieving your growth goals. Start your journey today!
