What makes some classes stand out while others struggle to gain attention? A compelling class offering is the first place to start.
By focusing on clear descriptions, optimized titles, engaging visuals, and the all-important first few sentences or the “above the fold” content, You can turn your offerings into appealing possibilities for families. In this module, you’ll learn practical steps to craft class listings, along with how to use the Above the Fold with ease to craft Five Star Class Listings.
Writing Class Descriptions
Your class description is your first opportunity to connect with families. It needs to convey what the class is about, who it’s for, and why learners will love it—all in a clear and engaging way.
How to Write a Great Class Description
- Start with a Hook: Capture attention immediately by highlighting the unique value of your class.
- Include Specific Learning Outcomes: Families want to know what their children will gain from the class. Use bullet points to make outcomes clear and easy to skim.
- Speak to Your Audience: Use language that resonates with both learners and families, showing that you understand their needs. A clear, engaging description reassures families that your class is worth their time and investment.
The “Above the Fold” Advantage
The “above the fold” content refers to what families see first when they view your class listing—before they scroll. This prime real estate is where you need to make the strongest impression. A well-crafted section can improve engagement, boost enrollment rates, and set the tone for a successful learning experience by immediately highlighting the unique benefits and outcomes of the class.
Ignite Activity: Practice your skills
Crafting irresistible class offerings doesn’t have to be overwhelming. With the right focus and tools, you can create listings that attract learners, stand out in the marketplace, and grow your organization. We’ve laid out a general process in our Ignite Blueprint in two separate activities.
The time to create impactful classes is now. Start crafting irresistible offerings today, and watch your organization thrive!
