Welcome to the Growth Iginitoina Blueprint Sprint! Your organization can lay down a strong foundation for growth. Every successful journey starts with a clear sense of direction.
However, for many Outschool organizations, the road to growth can feel uncertain without a strong foundation. Maybe you’re wondering what makes your organization unique or struggling to connect with the right learners. Without clarity on your mission or audience, it’s easy to feel stuck or unsure about your next steps.
Here’s the good news: building a strong foundation isn’t just possible—it’s essential. By understanding your organization’s vision and aligning it with the needs of learners and families, you’ll set the stage for sustainable growth.
Let’s learn how to define your organization’s mission, create a buyer persona to pinpoint your ideal audience and align your unique strengths with what families seek. These steps will not only provide clarity but also empower you to make confident, growth-focused decisions moving forward. Ready to start building your foundation? Let’s dive in!
Creating Your Buyer Persona
The first step in building your foundation is understanding who you’re trying to reach. A buyer persona is a detailed profile of your ideal learner and their family. This tool helps you align your offerings with their specific needs and interests, making it easier to attract and engage the right audience.
What Makes a Great Buyer Persona?
A well-crafted buyer persona includes:
- Demographics: Age range, location, and family dynamics of your learners.
- Interests: Hobbies, skills, or areas of curiosity your learners are passionate about.
- Pain Points: Challenges or needs that your classes can solve, such as improving academic performance or exploring creative talents.
By creating this persona, you’ll have a clearer picture of what motivates your audience and how your organization can best serve them. When you know this, you can create tailored offerings that resonate with your audience. We’ve outlined them in Laying the Foundation’ Module One.
Once you’ve defined your buyer persona, it’s time to look inward and identify your organization’s strengths. Ask yourself:
- What expertise or subjects does your organization excel in?
- What unique experiences or teaching styles set you apart?
- How do these strengths meet the needs of your buyer persona?
The Power of Alignment
When your organization’s strengths align with your audience’s needs, you create a value-driven connection that attracts and retains learners.
Example:
If your strength is teaching hands-on creative projects, and your buyer persona is a child interested in digital art, you might offer a beginner-friendly course on creating digital illustrations using simple tools.
This alignment ensures that your classes not only stand out but also deliver meaningful value to learners and their families.
Ignite Activity One: Buyer Persona
To make this process easier, we’ve created The Growth Ignition Blueprint—a step-by-step guide to help you define your ideal audience and align your strengths with their needs. What’s Inside the Workbook?
- Templates for crafting detailed buyer personas.
- Exercises to identify and refine your organization’s unique strengths.
- Strategies for aligning your mission and offerings with learner needs.
By completing the first Ignite Activity, you’ll have a clear vision of your organization’s buyer audience you’re best equipped to serve.
