Pricing classes based on Outschool market trends

Get Outschool’s latest guidance on setting fees for your classes.

As an educator entrepreneur, pricing is one of the most important decisions you’ll make about each class you offer. In setting price points, you balance your own opportunity costs and business goals with an understanding of how your offerings align with the market to determine a fair price.

Low prices could drive more enrollments, but they may not lead to a sustainable business. High prices might price you out of business growth. To further complicate matters, the marketplace has seasonal and macroeconomic effects to consider. It’s important to periodically reflect on all areas of your class listings, including pricing, as the market changes over time, and we know these factors make the decision to change your fees complex.

The last few years have created greater unpredictability in the virtual learning market, with shifting schooling habits and global inflation creating the most uncertainty. In an effort to provide more insight into the Outschool marketplace, our team of analysts has created the following guide to help you make smart decisions about pricing and stay competitive.

These recommendations are based on thorough research into what families are currently paying for different types of classes on our platform. We want you to feel confident pricing your classes with fees that align with current Outschool market trends and set your business up for success.

By updating your pricing to reflect current market trends, you have the opportunity to assign a value to the learning experiences you create that matches up with what customers are willing to pay. Additionally, Outschool will continue to develop and invest in new initiatives that expand access to the platform for all family budgets, including (but not limited to) partnerships, charter school education spending accounts (ESAs), and free community programming.

Fall 2022 recommendations

Two significant factors are driving our pricing guidance this season: back-to-school enrollment trends and global inflation. We’re seeing the prices for classes with enrolled learners on Outschool increase across all subjects, which is in line with current global economic trends.

We’ve based our suggested prices on the spending habits of families on Outschool over the past two months and our predictions for the upcoming back-to-school season. Enrollments are already growing for classes popular during this time of year, so don’t wait to review your pricing for upcoming sections.

Pricing by format, subject, and age

Generally, we recommend setting a price of $18-21 per learner, per hour for all class formats except 1-on-1. Explore the detailed breakdown of suggested price ranges by class format, subject, and age group below for specific guidance on your class type and audience.

Each range below is calculated per learner, per hour in class unless otherwise noted.

Insights by class format

1-on-1: $55-60
One-time: $17-20
Ongoing: $17-20
Semester (8+ weeks): $18-20
Short (2+ meetings/week, 1-7 weeks): $17-21
Flex: $10-12 per week

Insights by age group

Ages 3-5: $20-24
Ages 6-9: $17-20
Ages 10-12: $17-20
Ages 13-15: $17-20
Ages 16-18: $20-41

Insights by subject

After noticing a correlation between certain subjects and pricing trends, we’ve split the insights in this section into two main subject groups: Core academics and Enrichment. Core academics includes Coding & Tech, English, Math, Science & Nature, and World Languages. Enrichment includes Arts, Health & Wellness, Life Skills, Music, and Social Studies.

Core academics: $19-23
Enrichment: $17-20

Insights by class duration & format

Each range below is calculated per learner, per hour in class unless otherwise noted.

≤ 30 minutes per class: $60-64
> 30 minutes per class: $45-60

≤ 30 minutes per class: $20-24
> 30 minutes per class: $16-20

≤ 30 minutes per class: $20-24
> 30 minutes per class: $16-18

Semester (8+ weeks)
≤ 30 minutes per class: $24-30
> 30 minutes per class: $17-20

Short (2+ meetings/week, 1-7 weeks)
≤ 30 minutes per class: $23-26
> 30 minutes per class: $17-20

Pricing FAQ

How do I change the price of an existing class?
You’re welcome to change the price of an approved class (including ongoing classes) at any time. Just visit the Classes tab on your Educator Dashboard, then click on the title of the class you’d like to adjust and input your new price (don’t forget to hit save). Price changes will only apply to new enrollments and won’t affect your current learners.

What if changing my prices hurts my business?
Remember that pricing is only one factor in your business’s success. Our suggestions are meant to help you align your prices with current market trends, and you’re welcome to experiment to find what works for you. Keep in mind that adjusting your class format, duration, and scheduling can also play a factor in boosting enrollments and generating profits for your business.

To stay informed about the state of the Outschool market, explore additional insights in the menu at the top of this page or head over to the Business Toolkit to view our collection of entrepreneur resources. You can also enroll in free Business Coaching from Outschool, where you’ll meet live with staff members and fellow educators to hone the skills you need to reach your business goals.

Will Outschool give us pricing info regularly?
When possible, we update all insights (including pricing recommendations) to include the most recent available data. Be the first to know about new insights on the Library by signing up for our educator newsletters. To subscribe, head to your e-mail settings and toggle on Occasional updates about Outschool.

Is Outschool making changes to the 70/30 earnings split with educators?
No, we are not revisiting how earnings from class enrollments are divided between educators and Outschool.