Every month, Outschool sends you a data summary from the prior month filled with metrics about your teaching business. These numbers are designed to give you a clear picture of how your classes are performing. This guide breaks down each metric into a simplified definition so you know exactly what you’re looking at and why it matters.
📘 Enrollment Metrics
Number of Enrollments Last Month
This is simply how many total enrollments you received during the previous calendar month. Each learner enrolling in a class counts once.
Number of Enrollments YTD
This shows how many enrollments you’ve received so far this year (beginning January 1 through the end of last month). It helps you see your annual growth progress.
*Star Educator Badge: ≥ 100 enrollments or ≥ 250 enrollment payments in the last 6 months
*Rising Star Educator Badge:>= 60 enrollments or >= 175 enrollment payments in the last 6 months
💵 Revenue Metrics
Booked Dollars Last Month
This is the total amount families paid for your classes in the previous month. Think of it as your “gross earnings” before Outschool’s service fee.
Booked Dollars YTD
This is the total amount families have paid for your classes this year (January 1 through the end of last month). It helps you track your annual financial progress.
⭐ Review Metrics
Number of Reviews Last Month
The total number of reviews (star ratings and written feedback) families submitted last month.
Number of Reviews YTD
The total number of reviews you’ve received this year (January 1 through the end of last month), excluding the current month.
Average Star Rating Last Month
The average of all star ratings (1–5) you received last month.
Average Star Rating YTD
Your average star rating across all reviews received this year through the end of last month.
*Star Educator Badge: 4.95 measured over the last 6 months
*Rising Star Educator Badge: 4.9 measured over the last 6 months
🕒 Attendance & Tardiness Metrics
Attendance Rate Last Month
This shows how often you were present for your scheduled classes last month. A higher percentage means you showed up consistently.
Tardiness Rate Last Month
This measures how often you arrived 5+ minutes late to class. A lower percentage is better.
🔁 Returning Learner Metrics
Re-Enrollment Rate 30d
Of the learners who took their first class with you in the last 30 days, this shows what percentage signed up for another class with you within that same 30-day window.
Re-Enrollment Rate 90d
Similar to the 30-day version, but over a 90-day period.
Re-Purchase Rate
This looks at payments, not enrollments. It shows the percentage of learners who paid you more than once — meaning they purchased from you again after their first payment.
💬 Messaging Metrics
Message Response Rate Last Month
This shows how many message threads you replied to last month. Higher indicates strong communication.
Message Response Rate YTD
The percentage of message threads you’ve responded to this year through last month.
Message 24hr Response Rate Last Month
This shows how many threads you responded to within 24 hours last month.
Message 24hr Response Rate YTD
The year-to-date version of the same metric.
*Star Educator Badge: Responds to at least 65% of the messages received within 24 hrs
*Rising Star Educator Badge: Responds to at least 50% of the messages received within 24 hrs
👀 Class Discovery Metrics (CDP Metrics)
Number of CDP Visitors Last Month
How many unique people viewed at least one of your class pages last month.
Number of CDP Visitors YTD
How many unique visitors viewed your class pages this year through last month.
Number of CDP Visitors Converted Last Month
Of the visitors who viewed your pages last month, this counts how many eventually enrolled.
Number of CDP Visitors Converted YTD
The year-to-date version.
CVR (Conversion Rate) Last Month
This shows what percentage of your page visitors turned into learners last month.
CVR (Conversion Rate) YTD
Your conversion rate across all visitors this year through the end of last month.
🗓️ Understanding Time Periods
- Last Month = The previous full calendar month.
- Year-to-Date (YTD) = January 1 through the end of the previous month.
