Are you looking to increase your online class enrollments? Look no further! Outschool learners in East Asia want educators like you to offer classes in their time zones. With continued growth, Outschool’s East Asia community is growing, and families are searching for more and more classes for their learners.
Keep reading to learn how to attract learners from our East Asia communities.
Classes requested by East Asia families
Did you know that, in East Asia, about 70% of learning needs are for overall English level improvement such as EFL (English as a Foreign Language)? Educators with TEFL (Teaching English as a Foreign Language) and TESOL (Teaching English to Speakers of Other Languages) certifications can offer classes early morning or late night (PST) to reach families looking for English classes.
Based on a recent survey conducted by Outschool, a majority of the kids living in East Asia attend public education and most commonly take online classes after school during 4-9 pm KST (12-5 am PST/3-7 am EST). It is during this time frame that East Asia families feel there is a class shortage to choose from.
The good news? You can offer classes during these times and reach more learners!
Depending on the age and experience of the learners, their English level varies. While the majority of the current English level is beginner to intermediate, East Asia parents are searching for the following English topics:
- Beginner-level basic knowledge of the English alphabet
- Beginner-to-intermediate speaking and writing of simple sentences
- Intermediate-level story writing and conversations on day-to-day subjects
- Advanced classes where learners can express their opinion on most topics in a structured manner
Tips for making a listing attractive to East Asia learners
One of the biggest challenges for East Asia families seeking classes online is finding classes in their time zone. After addressing that need, consider using these tips to stand out to families in East Asia:
1. English as a Foreign Language is the most common request for East Asia learners. If you are TEFL or TESOL certified, consider creating a second language-specific course based on the learning levels mentioned previously.
2. Consider offering 1-on-1 tutoring classes in addition to group classes. By having 1-on-1 as an option, families who have a specific need or learning skill they want to work on can work with you to customize a class for their learner.
3. Include keywords in your description and title that East Asia learners may be looking for. Keywords may include times when you are available using East Asia time zones, EFL, TEFL, TESOL, and details about what topics you’re offering.
4. Create learning goals with expected outcomes and results from the class. Whether this is a basic understanding of the English alphabet, progression based on several courses, or a projected fluency level, families want to know what to expect when they sign up for your class.
5. Turn a group class into a 1-on-1 offering. If you currently offer an English class that meets during your local time zone, consider opening a section for an East Asia time zone. Since you already have all the materials prepared, you can open multiple sections without creating additional work.
6. Include translations in your listing. Even if you’re not bilingual, there are multiple translation apps that you can use to strengthen your class description. By offering more than one translation, in addition to English, you may make it easier on parents with little to no English experience.
7. Make English learning fun! Not all English learning has to be done by only focusing on learning English. Instead, take a hobby or topic that interests you and focus on a set amount of words or phrases that align with your subject.
8. Offer a variety of topics. Educators who offer other academic subjects such as math, science, or social studies can still offer classes to learners in East Asia. Create an immersive learning experience by having learners attempt to speak, read, or write in English for advanced language learners. Just make sure that you include that the primary language is English in your class listing.
9. Understand the requirements of the various English proficiency tests. Regardless of whether a learner is planning on taking the TOEFL (Test of English as a Foreign Language) or the IELTS (International English Language Testing System, knowing what learners may be presented with in the future can help you create a curriculum that meets multiple needs.
10. Make it about community! One of Outschool’s greatest strengths is the interactive element of working with other learners from all over the world. When creating your classes, make sure to include conversational elements where learners can work on speaking together or interacting with one another.
One final note
To get a truly immersive experience, families are looking for Bilingual or Native English speakers. To help families quickly locate your expertise and your home language, you can include your language information under the Teacher Expertise section of your class listings.
For more information on offering classes to international learners, check out Outschool’s Educator Library:
- Educator stories; How to gain international learners
- Educator stories: 8 strategies to boost bookings from families in East Asia
- 4 tips for connecting with international learners
- Grow your international teaching business
- Designing successful English language learning classes
Head over to your educator dashboard now and get started!