As an educator on Outschool, you’ve already taken the important step of sharing your expertise with learners. But earning less than $400 per month might signal that there are untapped opportunities to grow your business. With small, strategic changes, you can transform your earnings and create a thriving teaching business.
This guide will help you:
- Understand why low earnings signal missed opportunities.
- Explore the impact of small changes like pricing adjustments or class optimization.
- Use an interactive income calculator to visualize how these adjustments can boost your monthly earnings.
Why Low Earnings Signal Missed Opportunities
Earning below $400/month may feel discouraging, but it doesn’t reflect your potential—it highlights opportunities for growth.
What This Means for You:
- Undervalued Classes: Are your prices aligned with the value you provide? Families often equate higher prices with higher quality.
- Underutilized Schedule: Are you offering enough sections or classes at peak times? Adjusting your availability can increase bookings.
- Under-Optimized Offerings: Are your class titles, descriptions, or images attracting the right audience? A few tweaks can make a big difference.
Understanding Your Earning Potential Through Small Changes
Example 1: Raising Your Prices
Let’s say you currently charge $10 per learner for a 45-minute class. By raising your price to $12 and maintaining the same number of enrollments, you’d see a 20% increase in earnings.
- Before: 10 learners × $10 = $100 per class ($70 after Outschool’s retention)
- After: 10 learners × $12 = $120 per class ($84 after Outschool’s retention)
Example 2: Adding an Additional Section
If you teach one section of your class per week, adding a second section at a different time can double your earning potential.
- Before: 1 section × 10 learners × $12 = $120/week
- After: 2 sections × 10 learners × $12 = $240/week
Example 3: Optimizing Your Class Listing
Updating your class title, keywords, and image can improve visibility, resulting in more enrollments. Even a 10% increase in bookings per class adds up over time.
Pro Tip: Small changes in pricing, scheduling, and optimization work together to create exponential growth over time.
Income Calculator
How an Income Calculator Works:
An income calculator helps you visualize how small adjustments can impact your monthly earnings. Enter details like:
- Current Price Per Class
- Number of Learners Per Section
- Number of Sections Per Week
Adjust the inputs (e.g., increasing price, adding a section) to see how your monthly earnings grow.
Example:
- Current State:
- Price: $10 per learner
- Learners: 10 per section
- Sections: 1 per week
- Monthly Earnings: $400
- After Adjustments:
- Price: $12 per learner
- Learners: 12 per section (10% increase from optimization)
- Sections: 2 per week
- Monthly Earnings: $1,152
Actionable Insights to Inspire Growth
- Start with Pricing: Evaluate your current price and compare it with similar classes on Outschool. Adjust to reflect the value you offer.
- Review Your Schedule: Add or rotate time slots to capture different audiences.
- Optimize Your Listings: Use relevant keywords, clear descriptions, and engaging images to attract more learners.
- Think Long-Term: Treat your teaching as a business. Small changes now create scalable growth over time.
Taking the Next Step Toward Growth
Your teaching isn’t just a hobby—it’s a business with incredible growth potential. By looking at your classes through the lens of scalability, you can uncover new opportunities to maximize your impact and earnings.
Here’s your next step:
Take a moment to reflect on your current approach. Ask yourself:
- Am I pricing my classes in a way that reflects their value?
- Am I using my time to offer enough sections to meet demand?
- Am I actively positioning my classes to reach new families or learners?
Now, imagine what would happen if you made one small adjustment—raising your prices by $2, offering an additional section, or revising one class listing. These incremental changes can lead to exponential growth.
Try This Exercise:
Envision the Future of Your Teaching Business:
- Write down one area where you’d like to grow (e.g., enrollments, class quality, pricing).
- Jot down a small, actionable adjustment you could make today.
- Reflect on how that one change might grow your business in three months, six months, or a year.
Example:
- Area: Pricing
- Adjustment: Raise prices from $10 to $12 per learner.
- Vision: “In six months, I’ll be earning 20% more per class, which will help me create more advanced offerings.”
Pro Tip: Focus on small, manageable steps. Growth is about making consistent, thoughtful changes—not a complete overhaul.
