Your Outschool class listing is the foundation of your business, but it’s just the beginning of a successful marketing strategy. While a strong listing ensures families find and enroll in your classes, actively promoting your offerings can help you reach new audiences, increase enrollments, and grow your teaching business.
This guide will provide a range of marketing strategies tailored to the unique topics taught on Outschool, from optimizing your class listing to leveraging social media and grassroots outreach.
Optimizing Your Class Listing for Discoverability
Your class listing is the most important place for marketing—this is where families decide to enroll.
Best Practices for a Strong Class Listing:
- Keywords Matter: Use clear, relevant keywords in your title and description to help families find your class in searches.
- Example: “Beginner Piano Lessons: Learn to Play Your First Song (Ages 6-9).”
- Add a Class Video: A short, engaging video can increase enrollments by over 30%. Showcase your teaching style, enthusiasm, and key takeaways for learners.
- Highlight Benefits: Make it clear what learners will gain from your class. Use bullet points for readability.
- Appealing Images: Use bright, high-quality images that reflect the topic and age group of your class.
Pro Tip: Continuously monitor and refine your class listings using Outschool’s Insights Tab to see what resonates with families.
Social Media Strategies for Visibility
Social media is a powerful tool for connecting with families and showcasing your expertise.
Tips for Creating Engaging Posts:
- Be Visual: Use eye-catching images, videos, or infographics related to your class topics.
- Show Your Personality: Post a short video introducing yourself and explaining why you’re passionate about teaching.
- Leverage Testimonials: Share reviews or feedback from families (with permission) to build trust.
- Call to Action: Always include a link to your class listing and encourage families to enroll.
Content Ideas for Social Media Posts:
- Behind-the-scenes glimpses of your teaching space.
- Short educational tips or fun facts related to your topic.
- A quick demonstration or preview of what learners will do in your class.
Pro Tip: Post consistently and engage with your followers by responding to comments and messages.
Grassroots Marketing: Reaching Families Locally
Grassroots outreach is a powerful way to market your classes in your community. This approach works especially well for educators teaching unique or niche topics that resonate with local families.
Ideas for Local Outreach:
- Host Events: Partner with libraries, community centers, or local businesses to run free workshops or demonstrations that showcase your teaching.
- Collaborate with Schools: Offer free or low-cost enrichment activities for after-school programs to introduce families to your classes.
- Donations: Contribute class vouchers or themed baskets to local fundraisers or school auctions.
- Parent Groups: Share your classes in local parenting groups or homeschooling networks.
- Flyers: Post flyers or leave brochures in kid-friendly locations like coffee shops, libraries, or rec centers.
Pro Tip: Bring elements of your online classes to these events, such as digital visuals or hands-on activities, to give families a taste of your teaching style.
Combining Online and Offline Marketing
Example Strategy:
- Start with your class listing, ensuring it’s optimized with keywords and visuals.
- Create a series of social media posts promoting your class.
- Host a local event and share photos or videos from it on social media, linking back to your class listing.
This multi-channel approach helps you build awareness and trust while driving families back to your Outschool listing to enroll.
It’s time to start marketing your classes! Explore the strategies in this guide to optimize your listings, engage with families on social media, and connect with your community.
