If you’re looking to boost your bookings and expand your impact, these five growth driers will set you on the right path!
Focus on High-Value Offerings

More isn’t always better. Many successful Outschool organizations regularly review and refine their class portfolios, removing underperforming classes that no longer align with market demand.
Why is this important?
- It frees up resources to focus on classes that are attracting students.
- It improves brand reputation by ensuring all offerings meet a high standard.
- It boosts conversion rates since parents see a well-curated selection of classes rather than a cluttered, inconsistent portfolio.
Action Tip: Review your class performance metrics quarterly. If a class has low enrollments and poor engagement, consider updating, rebranding, or replacing it with something more in demand.
Add In-Demand Classes at Prime Times
Timing is everything! Offering the right classes at the right time can significantly impact bookings.
Successful organizations analyze peak Outschool traffic times and adjust their schedules accordingly. They also keep an eye on trending subjects, ensuring their class catalog aligns with what parents and learners are actively searching for.
Action Tip: Pay attention to seasonal trends—certain classes may be more popular at different times of the year. Test different time slots and monitor results to find your sweet spot.
Expand Your Teaching Teams
Organizations with 15+ teachers consistently show the strongest month-over-month (MoM) growth on Outschool. Why? Because scaling a teaching team allows for:
- More class offerings without overwhelming a single instructor.
- Greater scheduling flexibility to cater to different time zones and learner needs.
- A diverse range of expertise, attracting a broader audience.
If you want to scale, growing your teaching team is a key step. But it’s not just about hiring more teachers—it’s about finding the right educators who align with your brand’s mission and values. Start by expanding slowly. Bring in teachers who specialize in high-demand subjects and test their impact on bookings before scaling further.
The Customer Journey & Leveraging Your USP

Why do parents choose your classes over someone else’s? Organizations that understand their Unique Selling Point (USP) and clearly communicate it build stronger customer trust—and see better enrollment rates as a result.
Think about:
- What makes your classes different?
- Do you offer a unique teaching style, subject matter, or learning experience?
- How do you build trust with new parents and learners?
The more you understand your audience’s decision-making process, the better you can market your offerings. Craft a compelling brand story that highlights what makes you unique. Use it in your class descriptions, website, and marketing efforts to attract the right students.
The Power of Adaptability
The organizations that grow consistently on Outschool are the ones willing to pivot, experiment, and adapt to changes in the market.
- Are a particular class format or subject areas losing traction? They adjust and test new offerings.
- Are market trends shifting? They innovate and create fresh, engaging content.
- Are they seeing a dip in bookings? They analyze the data, refine their strategy, and evolve.
On the flip side, organizations that resist change often find themselves struggling to grow. Outschool is an ever-changing platform, and staying adaptable is key to long-term success. Encourage a culture of experimentation within your organization. Try new class structures, test different pricing models, and be open to feedback from parents and students.
Implement, Test, and Grow!
Success on Outschool isn’t just about offering great classes—it’s about strategically managing and optimizing your approach. By auditing your portfolio, offering high-demand classes at prime times, scaling your teaching team, understanding your USP, and staying adaptable, your organization can achieve sustained growth in an increasingly competitive marketplace.
Ready to take your Outschool organization to the next level? Start with one small change today, track your results, and keep refining your strategy for long-term success!