Your class listing is your opportunity to showcase the unique learning experience you’re offering and to connect with families who are looking for engaging, meaningful classes for their learners. A winning class listing doesn’t just describe your class—it draws families in and inspires them to enroll.
In this guide, we’ll walk you through creating an optimized listing that highlights what makes your class special. From knowing your audience to designing an irresistible “above the fold” section, you’ll learn everything you need to make your listing shine.
Knowing Your Audience
Before you create your class listing, think about who your target audience is. Ask yourself:
- What age group am I teaching?
- What interests or needs do these learners have?
- What problems can my class solve for them?
For example, if you’re teaching a class on beginner coding for kids, your audience might be parents looking for classes that foster creativity, problem-solving, and tech skills. Tailor your listing to emphasize these benefits.
Optimizing Keywords, Titles, and Descriptions
Keywords:
Think like a parent searching for a class. What words would they use? Include these keywords naturally in your title and description.
- Example: “Creative Coding for Kids: Build Your Own Games”
Titles:
Your title should be concise, and clear, highlighting the class’s value.
- Do: “Intro to Drawing: Fun Techniques for Young Artists”
- Don’t: “Fun Art Class for Kids.”
Descriptions:
Your description should:
- Clearly outline what learners will do, create, or achieve in the class.
- Include specific outcomes and benefits.
Example:
“In this class, learners will explore fundamental drawing techniques as they create a portfolio of 5 completed projects and gain confidence in their artistic abilities.”
The Power of a Class Video
Adding a short video to your class listing could increase enrollments by over 30%!
What to Include in Your Video:
- A warm welcome introducing yourself.
- A quick overview of what learners will do in your class.
- Your enthusiasm and passion for the topic.
Pro Tip: Use props, materials, or visuals from the class to make the video engaging and memorable.
Focus on “Above the Fold” Elements
The “above the fold” section is what families see first—make it count!
Critical Elements:
- Title: Clear, engaging, and keyword-optimized.
- Image: Bright, relevant, and visually appealing. Avoid text-heavy or generic images.
- Price: Reflects the value and competitive for the market.
- Class Type and Age Range: Visible at a glance for easy decision-making.
- First 5-6 lines of the Class Description
Families often decide whether to read further or move on based on these areas alone—make them compelling!
Call to Action:
Ready to create your standout class listing? Use these tips to craft a listing that grabs attention and inspires enrollments.
Click here to review Outschool’s Standards for Class Listings before submitting!
