In a marketplace as dynamic as Outschool, standing out is key to increasing enrollments. The good news? Small, strategic tweaks to your class listings can make a big difference.
This guide will show you how to optimize your class titles, descriptions, and images to improve discoverability, use the Insights Tab to identify growth opportunities, and learn from real-world examples of successful adjustments. Let’s get your classes the attention they deserve!
The Building Blocks of a Bookable Class Listing
Your class listing is your storefront—it’s what families see first and what convinces them to click “enroll.”
Optimizing Titles:
- Use clear, engaging titles that describe the class content and target audience.
- Include keywords families might search for.
- Before: “Math Class”
- After: “Math Mastery: Fun Problem-Solving for Geometry Fans”
Refining Descriptions:
- Clearly outline what learners will do, create, or achieve during the class.
- Use bullet points to make key details easy to scan.
- Example: In this 4-week class, learners will explore creative writing techniques as they write their own short story and receive personalized feedback to improve their skills.
Choosing Engaging Images:
- Use bright, high-quality images that represent the class topic and appeal to your target audience.
- Avoid text-heavy or generic images.
- Pro Tip: Canva is a great tool for creating professional-looking images.
Using the Insights Tab to Unlock Potential
The Insights Tab is a powerful tool for identifying which classes are performing well and where there’s room for growth.
Key Features of the Insights Tab:
- Views: See how many families are viewing your class listings.
- Enrollment Trends: Identify which classes have the highest demand and which may need adjustments.
- Learner Retention: Track how many families are re-enrolling in your classes.
Actionable Steps:
- Log in to your Educator Dashboard and open the Insights Tab.
- Identify classes with high views but low enrollments—these might need optimized titles, descriptions, or pricing.
- Spot classes with strong retention rates—consider creating follow-up classes to keep learners engaged.
Pro Tip: Check your Insights Tab regularly to stay informed about trends and adjust your strategy accordingly.
Real-World Examples of Successful Optimizations
Example 1: Tweaking a Title
- Before: “Intro to Guitar”
- After: “Rockstar 101: Learn to Play Guitars for Beginners”
Example 2: Enhancing a Description
- Before: “Learn about science.”
- After: “Explore the wonders of science in this hands-on class! Your learner will conduct simple experiments, make predictions, and discover the scientific method.”
Example 3: Updating an Image
- Before: A simple photo of a generic science tool.
- After: A bright, engaging image of a student conducting a science experiment.
Continuous Improvement for Long-Term Success
Class optimization isn’t a one-time task—it’s an ongoing process.
- Schedule regular reviews of your class listings to ensure they remain competitive and aligned with family interests.
- Use learner feedback to refine your descriptions and highlight popular aspects of your classes.
- Experiment with different images and titles to see what resonates most with families.
Ready to refine your class listings and boost enrollments? Start by optimizing your titles, descriptions, and images using the tips in this guide. Then, explore your Insights Tab to identify opportunities for growth.
