Data-Driven Decision Making

Successful educators on Outschool know that data is a powerful tool for growth. By leveraging insights into class performance, learner preferences, and feedback, you can make informed decisions to optimize your offerings and maximize your success. This guide will walk you through how to analyze Outschool data, spot opportunities for growth, and iterate on your offerings based on learner feedback.


Identify High-Performing Classes and Learner Preferences

Understanding which of your classes perform best and why is the first step in using data effectively. The Insights Tab on Outschool provides a wealth of information to help you get started.

Key Metrics to Track:

  • Enrollment Trends: Which classes consistently fill up or attract repeat learners?
  • Ratings and Reviews: Which classes have the highest ratings and positive feedback?
  • Revenue Per Class: Identify classes that generate the most income.

Analyze Learner Preferences:

  • Look for patterns in topics, teaching styles, or formats that learners respond to.
    • Example: Are your hands-on science classes more popular than your discussion-based ones?

Actionable Tip: Set aside 15 minutes each week to review your Insights Tab and jot down trends or questions to investigate further.


Spot Opportunities for Growth

Once you’ve identified your strengths, use data to uncover areas for expansion or improvement.

Analyze Scheduling Trends:

  • What times or days are most popular for your target age group?
  • Consider adding classes during peak hours or experimenting with time zones to reach new learners.

Explore Class Topics:

  • Use your most successful topics to brainstorm related or advanced class ideas.
    • Example: If a beginner coding class is popular, introduce intermediate or niche coding topics like game design.

Age Group Preferences:

  • Are there specific age groups engaging with your classes? Design offerings tailored to their needs.

Actionable Tip: Experiment with small changes, such as offering a class at a new time, and track the results to refine your schedule or topics further.


Use Feedback and Reviews to Iterate on Offerings

Feedback is a goldmine for improving and refining your classes. Reviews provide insights into what families value and where you can enhance your teaching.

What to Look For:

  • Praise: What do learners and families consistently highlight as strengths?
  • Constructive Feedback: Are there areas for improvement or recurring concerns?

How to Respond:

  • Act on recurring suggestions, such as adjusting the pace or adding more interactive elements.
  • Use positive feedback as inspiration to replicate successful elements in other classes.

Solicit Feedback Directly:

  • Use post-class surveys to gather insights from families.
    • Example: “What was your child’s favorite part of the class? Is there anything we could improve?”

Actionable Tip: Create a feedback log to track common themes and changes you’ve implemented as a result of reviews.


Resources for Tracking Tools

To help you get started, here are essential Outschool tools and external resources for data tracking:

Your Insights Tab:

  • Review enrollment trends, earnings, and learner demographics.

Class Reviews and Ratings:

  • Dive into family feedback to uncover strengths and areas to improve.

Survey Tools:

  • Platforms like Google Forms or Typeform to collect structured feedback.

Actionable Tip: Bookmark these tools and set reminders to review them regularly.


Data-driven decision-making empowers you to grow your teaching business with confidence. By identifying high-performing classes, spotting opportunities for growth, and iterating based on feedback, you can make informed choices that resonate with learners and families. Use this guide and linked resources to start making data work for you today!

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